Free Ebook Product Management For Dummies, by Brian Lawley

Schedule, real good friend of yours while remaining in a lonesome time. Schedule, is a good friend for you to accompany when being in a difficult time of job due date. Publication is a way that you need to hold daily to earn far better future. When somebody is leading to obtain many tasks and you have few times easily, it will certainly be much better for you to spend it intelligently.

Product Management For Dummies, by Brian Lawley

Free Ebook Product Management For Dummies, by Brian Lawley

Speaking about hobby, among the hobbies that make a person successful reads. In addition, checking out a high competent publication. One that you could pick as the source is Product Management For Dummies, By Brian Lawley This is not type of typical publication that has wonderful name. It is specific book that we truly advise you to check out. By having leisure activity to read publications, you could always improve your mind in all the time. As well as just what you could take currently in order to help you discover the accountable analysis product is this book.

We provide right here because it will be so easy for you to access the web solution. As in this brand-new period, much technology is sophistically provided by linking to the internet. No any troubles to deal with, just for this day, you could truly remember that the book is the best publication for you. We provide the very best here to check out. After deciding how your feeling will certainly be, you could enjoy to visit the web link and also get guide.

Due to the skilled and expert performance of the writer, you could reveal how this publication is situated for making the wonderful situation. This is not only about your transforming ideas. It has to do with exactly what publication you need to read in this recent era. As well as to make you always really feel updated with the info, Product Management For Dummies, By Brian Lawley is available as well as suitable sufficient to read.

If you enjoy this sort of publication, just take it asap. You will be able to provide more info to other people. You might likewise discover new points to do for your everyday task. When they are all served, you can produce brand-new environment of the life future. This is some parts of the Product Management For Dummies, By Brian Lawley that you could take. When you truly need a book to review, choose this book as excellent referral.

Review

Brian Lawley is the author of six bestselling Product Management books and the CEO and Founder of the 280 Group, a Product Management Training and Consulting firm. Find out more at 280group.com

Read more

From the Back Cover

Create a winning strategy for your product Gather customer and market feedback to maximize revenue Master persuading your team The essential guide to seamless product management Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more. Includes a free download of Product Management Lifecycle Toolkit™ templates (Microsoft Office format), a $99 value. Inside… Product management principles Maintaining product life cycles Successful market research Competitive market analysis Effective product launches Dynamic product road maps Practical communication tips Develop a powerful business case

Read more

See all Editorial Reviews

Product details

Series: For Dummies

Paperback: 384 pages

Publisher: For Dummies; 1 edition (January 24, 2017)

Language: English

ISBN-10: 1119264022

ISBN-13: 978-1119264026

Product Dimensions:

7.3 x 0.9 x 9.2 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

65 customer reviews

Amazon Best Sellers Rank:

#63,152 in Books (See Top 100 in Books)

If you subscribe as I do to Brian's introductory comments that "Product Management is a critical strategic driver in a company", and value following a proven methodology and set of best practices based around hands-on product management experience, then this is a great "goto" book to own and keep on your digital bookshelf.I use the term "goto" as it provides practical guidelines that can be used to help me make a more informed & intelligent decision. For me it's easy to get distracted and lose sight of what my end game or deliverable on a project is. What I like about the way the book is laid out is the generous use of checklists or tables that help focus one on their priorities.An example would be asking yourself during the planning process of developing a new product or evaluating current offerings: what are the products core benefits?, and what are the key features that support the benefits? These types of questions are a great set of questions to develop a roadmap on knowing what to do right now, etc.As important as it is to know what to do at the start and middle part of the process, Brian also offers some great advice in the final chapter on determining whether or when to retire or replace the product and how to execute a successful end-of-life campaign. Starting with the rationale behind why a product needs to be retired, he then provides a set of pointers on steps for product retirement.This book will help me in managing our business as our offerings are really more service based than offering a physical product, I love his common sense approach in having me take a hard look at our line of services and seeing how we can add more value to them. This will help differentiate our offerings by strengthening our value proposition and competitiveness with our current clients and prospects.

Product Management for Dummies is so much more than a beginner’s guide to Product Management. It is a comprehensive, well-written guide book, rich with advice and real world examples from industry leading companies. This book takes MBA level concepts and simplifies them into “dummies” terms.Product Management is a vast topic that encompasses the technical, leadership and managerial skill set required of a product manager, as well as the life cycle methodology through which the product manager drives the product. Is this book just for “dummies”? Absolutely not! This book is for EVERY Product Manager – a newbie or career veteran who manages a group of product managers.Product Management for Dummies is very well organized. It can be read from cover-to-cover or referenced by starting somewhere in the middle to answer a specific product management question. At every turn, there are tips and reminders. And, near the end, after learning so many best practices, there is a section on all the pitfalls, points of failure and traps a product manager can fall into on the way to becoming product janitor. What an excellent resource complete with a glossary of terms! I commend Brian Lawley and Pamela Schure for tackling this complex subject and writing this easy-to-understand guide.With purchase of this book, there is a huge bonus offer! I received a license to download the 280 Group Product Management Lifecycle Toolkit which is a collection of templates and tools for Product Managers to create documents needed in day-to-day product management duties. And, there is also a Cheat Sheet on dummies.com with answers to Product Management questions.This book, the cheat sheet, and the Product Management Lifecycle Toolkit provides everything that is needed to become a disciplined, level-headed product manager who manages successful products, builds business value, and leads by garnering the trust of others.

While I am not a product manager myself I do understand what is important for product managers to know. I work with and for product managers.Product Management for Dummies covers several important areas such as: what a Product Manager is, what they do, why it’s important for companies to have managers for their products, the Product Lifecycle (why it’s important and what should happen during each stage). The details in this book are fantastic and it really gives product managers the tools and knowledge they need on the job.With your book purchase you also get a single-user license for the 280 Group’s “Product Management Lifecycle Toolkit”. This is a great resource for product managers to use.In my position as Customer Success Manager with AIPMM I get a lot of inquiries about resources from product managers. I know this book is going to be one of the resources I recommend.FULL DISCLOSURE: I work closely with Brian and the 280 Group and was given a free Kindle version to read and review. My opinions are my own.

With “Product Management for Dummies”, Brian Lawley and Pamela Schure have done a masterful job creating an engaging guidebook, whose rich content is testimony to the complexity and increasingly strategic importance of the product management role in today’s hyper-competitive business environment. Drawing on the authors’ combined decades of experience as product managers, this is a relatively compact volume whose lively conversational style and highly practical approach makes it very accessible and easy to digest. “Product Management for Dummies” thoroughly covers all aspects of the product management lifecycle, from planning to launch to product retirement. Lawley and Schure have seen it all, and offer invaluable instruction on how to create a roadmap for success as well as wise counsel on pitfalls to avoid. I particularly enjoyed the section on the art of persuasion, a critical aspect of product management that deserves greater attention, yet is often overlooked. Whether you are a novice or are an experienced pro, this book is an invaluable “must-have” that deserves a space on the desktop of anyone who has taken on the intricate challenge of product management.

Product Management For Dummies, by Brian Lawley PDF
Product Management For Dummies, by Brian Lawley EPub
Product Management For Dummies, by Brian Lawley Doc
Product Management For Dummies, by Brian Lawley iBooks
Product Management For Dummies, by Brian Lawley rtf
Product Management For Dummies, by Brian Lawley Mobipocket
Product Management For Dummies, by Brian Lawley Kindle

Product Management For Dummies, by Brian Lawley PDF

Product Management For Dummies, by Brian Lawley PDF

Product Management For Dummies, by Brian Lawley PDF

Product Management For Dummies, by Brian Lawley PDF